LegalZoom Alternatives for Trademark Filing: Your 3 Real Options

Updated November 4, 2026

Quick answer: There are three alternatives to LegalZoom for a U.S. trademark: file it yourself directly with the USPTO (you pay only USPTO fees, $350 per class base since January 18, 2025), use a different online filing service, or hire a trademark attorney who can give legal advice and handle office actions. LegalZoom and similar services charge a service fee on top of the USPTO fees.

What are the alternatives to LegalZoom for a trademark?

Every route files the same USPTO application; the difference is who prepares it and whether you get legal advice.

Trademark filing options compared
Option	You pay	Legal advice?	Best for
File yourself with the USPTO	USPTO fees only	No	Simple marks, one or two classes, comfortable with forms
Online filing service (LegalZoom or alternatives)	USPTO fees + service fee (check each site)	Generally no, unless you buy an attorney add-on	Help with forms but no legal strategy
Trademark attorney	USPTO fees + attorney fee	Yes	Valuable brands, crowded fields, office actions, foreign applicants (who must use a U.S. attorney)

Price your own filing with the trademark cost calculator, and see the fuller comparison in file a trademark yourself vs a service vs an attorney.

What should you check before choosing a filing service?

Check whether the quoted price includes USPTO fees, how many classes it covers, whether a clearance search is included, and who answers an office action.

USPTO fees are charged per class; see USPTO fees.
Ask whether an attorney reviews the application and gives advice.
Ask what an office action response costs; see how to respond to a trademark office action.

How do you avoid trademark scams?

Only pay the USPTO through uspto.gov, and ignore official-looking letters offering "registration" or "monitoring" for a fee. The USPTO warns about these solicitations; see our trademark scam letters guide.

Sources

Frequently asked questions

Is there a cheaper alternative to LegalZoom for trademarks?

Filing directly with the USPTO costs only the government fees, $350 per class for the base application since January 18, 2025, plus any surcharges.

Does LegalZoom give legal advice on trademarks?

Online filing services generally prepare and file forms without legal advice unless you buy an attorney add-on. A trademark attorney can advise you.

Do foreign applicants need an attorney?

Yes. The USPTO requires foreign-domiciled applicants to be represented by a U.S.-licensed attorney.